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How music video has changed the music industry (and how you can profit from it) August 1st, 1981: The Buggles sang "pictures came and broke her heart" as MTV announced "Video Killed the Radio Star". Millions respond by spending hours on the couch; the sales of Doritos soar. February 22nd, 2013: All official videos on YouTube and Vevo become an integral part of Billboard's Hot 100 chart. Viral video "Harlem Shake" is sent soaring to the top of the pop charts; Justin Bieber's "Baby" is no longer YouTube's Most Hated Video. Two pivotal days in music history that, like it or not, have twice signaled a sea change in how music is reaching the masses: the whole world is watching. Will video kill the Audio DJ? Not on our watch. We're here this month to update a few stale myths and show you how you can start up-selling your services as an in-demand VJ tomorrow. And the day after. Myth #1: They don't make a video for every song. They do, actually, make a video for every major release. In fact, most labels now have their own YouTube channels and typically service the video first. Myth #2: Playing video is complicated. Phfft. If you can spin digital audio, you can spin digital video. A file is a file; your computer and controller won't know the difference. Myth #3: Video files are HUGE! So is your terabyte hard drive, which is perfectly prepared to hold upwards of 4500 HD videos. Myth #4: My customers don't WANT (or WON'T PAY) for video. Maybe not. Yet. Show them what they're missing. Book an audio gig, at audio prices. Throw in a few videos. Watch the response and be prepared to play more videos. Pass out a few cards and book that next gig at video prices. Repeat as often as necessary. Myth #5: Hard drives crash! Okay, this one's true -- which is why we service you with DRM-free files that can be transferred onto a backup hard drive and Cloud your videos securely on our servers to provide the ultimate failsafe back-up. Myth #6: Video is expensive! Not so much. In fact, video has never been more affordable. Our Video Silver and Video Gold plans each bring you daily HD Video, HD Video Intro Edits and HD Video Classics - over 250 new videos a month minimum -- for less than most DJs make an hour.And require no long-term commitment. As for gear, you might be surprised to find your current software already supports MPEG4 video files, or, if not, how affordable a plug-in upgrade can be. Sell that old disco ball and pinspots, buy a couple of flat-screens and congratulations - you're a VJ. VIDEO. It's how music happens today. Just ask the 655 million who YT'd Jennifer Lopez's "On The Floor". Or the 838 million who peeped Justin Bieber's "Baby". Or the 1.4 billion who lassoed Psy's "Gangnam Style".
For more info, or to arrange a test drive of POOL Video, contact: Logic 9 Presets and Sonic Tools THE one-stop production shop for Logic 9 users! You may not know the name but you know his work: Madonna, Justin Timberlake, Chris Cornell, Annie Lennox, MIA, Timbaland, and Beyonce are just a few of the artists who have benefited from Dean Coleman's production skills, as has Dean himself, whose countless original productions and remixes have earned him top spots on Beatport's USA chart and a Grammy nomination for best remixed recording (2007's "I Want You"). Ask Dean what he's proudest of? "Being able to share what I've learned. A lot of people are great at creating music, but putting it all together and making it sound good takes training, dedication and years to learn. A lot of people get frustrated with that, to the point of never finishing what they start. My goal is to offer packs that will allow them to focus on the creative side without having to worry if the kick drum sounds good or if the bass line's off or the final mix isn't clean and full - I've put everything I know about remixing in these packs; there's never been packages like these." In our opinion...There's never been a pack that even comes close... Features include:
For more information and to get the pack, click here Special Note - Requires Logic 9 and its additional content to be pre-installed.* Pro App for iPad Get in Touch Traktor DJ hits the ground running this month as a full-featured two-deck version of Traktor Pro that does essentially everything the desktop program can - with one seismic difference: touch control. Using familiar iPad gestures like pinch and swipe, Traktor DJ makes it a breeze to surf and scrub a waveform; set cue points and loops; and even slice the waveform and trigger samples - all locked to tempo grid - with a few simple gestures. Highlights:
Traktor DJ is available today from the Apple Store for $19.99 (Beach, limo and adoring fans not included). Business Benefits of Social Networks "Using social media has become a critical component of every DJ company's search engine rankings to engage existing and potential clients", says DJ Success Coach Stacy Zemon. "Social Media connections have great value, so I recommend spending less time sharing commentary on politics, gun control, etc..., and spending more time on activities that will positively impact your business." Promoting your DJ service's website via a personal Google+ network to friends, relatives, and colleagues, and generating +1 votes can boost your site's Google search ranking by nearly 15 percent. Facebook is the reigning king of social networks. Your network of friends can prove to be your biggest (and easiest) network of potential client-ambassadors because they're people who already know, trust, and view content you share through Facebook. Pinterest is probably the most underused venue for sharing content and increasing online exposure, and many DJ business owners don't realize that it's one of the simplest social networks to get started with. [Read More] Visit ProMobileDJ.com for ideas, information and advice from industry experts that can better your business and income! Disc Jockey Video Network: Internet TV for DJs, by DJs. DJvideoNetwork.com is a website for DJs featuring gear reviews, tutorials, contests, tips, and more. Stern WARNING to all potential "Harlem Shake" video makers at 6 minutes in... Pimp Your Ride With its platinum chrome top panels, blue and white LEDs, and bling to spare, it's easy to overlook the fact that Pioneer has combined some serious gear into one unique package. Consisting of Pioneer's renowned CDJ-2000 nexus multiplayer, DJM-900 nexus mixer and RMX-1000 Remix Station, The Platinum Edition puts a limited-edition stamp on your unique remix style, aurally and visually, without scrimping on what's under the hood. The Platinum Edition models have a limited run of 4,000 units for the CDJ-2000 nexus, 2,000 units for the DJM-900 nexus, and 2,000 units for the RMX-1000 and is available only at Pioneer DJ authorized retailers (worldwide). All components feature an ultra-sleek mirror chrome finish, each with a distinctive plaque engraved with the production run and serial number to indicate its authenticity. Suggested retail price of $8,499. A little web-surfing should bring that down to just under $8k. For more info go straight to the source by clicking here. Did you know that the POOL Preferences tab featured in your POOL downloaded manager leaves it all up to you? Want to rearrange your ID3 tags? Or filter out any unwanted singles, Explicit Edits or genres? Or download our monthly releases in one easy to find and familiar folder? Or redirect your downloads to a different folder or drive? Preferences makes it easy: Make a change you need, whenever you need, and save it by clicking on the "Apply All Preferences" button. It's your POOL. Own it. Remember: We make POOL better together. We need your feedback - good and bad. Got a suggestion on how we can improve POOL? Our POOL support team is available Monday - Friday from 8:00am-7:00pm ET to listen! Browse the Current Hitlist **EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current. Beat-mixing video with impact has never been easier, thanks to the one-two punch our 32-beat Intro Edits and Quick Edits provide. Lead with the high-energy build of an Intro Edit, follow up with flurry of Quick Edits and you've got the ingredients of a knockout set - every time. Best of all - these classic dance floor faves can be played with or without the video with any software that supports MPEG4 (Hello Virtual DJ and Serato users!). Tracklistings Include:
Available today on DVD and MPEG4 data disc for $40.00 per copy. To place your order contact us at 407-331-3600 / customerservice@promoonly.com Whether it's Mozart, Joni Mitchell, Adele, or newcomers like Frank Ocean, MUSIC is POWERFUL and has existed in all cultures throuought history, but why do humans find music so addictive and pleasurable?
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