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2019 
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IN THIS EDITION
Trending: ArmDJs V12
Hosted in the heart of Gatlinburg Tennessee, the Appalachian Regional Mobile Disc Jockey Symposium is the perfect choice for those looking for a more leisurely learning path. Never far from nature (or a golf course), ArmDJs allows you to learn, network and relax with friends and family after an up close and personal day of upping your DJ game. ArmDJs notches its 12th anniversary this year with the Meet, Greet N’ Jam, DJ Swap Meet, and info-rich seminars that have become both tradition and signature of this short drive from everywhere event. New this year: Tuesday night’s free Casino After Party! “Whether you’re a part-time DJ or a full-time DJ, like me, the one thing we all have in common is we love what we do,” says event producer Robbie Britton. “But imagine for a moment just how much more fun it would be to make more money doing what you love to do. That’s what inspired me to put together an event that makes learning to earn fun.” Presenters this year include Sean “Big Daddy” McKee, DJ Flint, Richard Mills, Randy Bartlett, Dave Ternier, Rick Brewer, Larry Williams, Mike Walter, Douglas Scholten, Rod “Hot Rod” Ruth, Dan Blankowski, Mike Caporaso, and more! “I've heard it referred to as a calling when preachers are called to preach,” says Robbie. “Twelve years ago I had an overwhelming urge, a calling if you will, to host a regional DJ conference in my little hometown. Here we are 12 years later and DJs from all over the world are coming to ArmDJs!” How about you? For a complete list of seminars, events and speakers and to book your pass visit: armdjs.com
Spotlight: POOL Edits
Somewhere in between Ariana Grande saying “sh*t” (who saw that coming?) and Queen Beyonce dropping the f-bomb, we entered the age of “You Never Know.” As in, you never know what surprise the next track you cue up might hold. Fortunately we do. And we share that all-important info with you with the edits for every event you’ll find in every POOL plan.
Content Warnings can appear next to ANY edit where the SUBJECT MATTER is too mature for young ears! (Yes, even Clean Edits can carry Content Warnings!) If you hate surprises as much as we do, you’re going to love our POOL edits.
ProMobile DJ with Jerry Bazata
Our economy has been in a growth mode for the past 11 years with the bull markets far outperforming the bear markets. For many of us it easy to forget the cyclical nature of the economy and the great recession that hit its peak ten years ago. Any economist will tell you that a recession is inevitable and its impact on small business owners is often the hardest. So, how can you, as a small business owner, prepare yourself and your company to stay above water in the event of a recession? Have a Cash Reserve Much like an individual, it is imperative for small business owners to build up a cash reserve to lean on in rocky economic times. In a recession, it is almost certain that sales will dip and couples will be looking for discounts as they feel the pitch in their own wallets. Therefore, small businesses have to acquire backup cash to take care of expenses and continue to pay employees. As the owner of a company, it’s a good idea to target at least three to six months of reserves on hand to give the company some breathing room. Expand your Customer Base This requires doing what you can to attract new customers through marketing, creating partnerships, and potentially re-defining your target audience. This does not mean you need to immediately discount your services, offer incentives or eliminate offerings, which is often the knee-jerk reaction that most small business owners make during a recession. Focus on Core Competencies Business consultants have spoken and written numerous articles during the great recession on diversification as a strategy for small business success. However, all too often small business owners simplify the concept of “diversification” to “different”. Just adding other services can be a waste of time and money. Worse, it can damage your core business by taking your time and money away from what you do best and/or damaging your brand and reputation. Drop the extras and focus on what you do best that is most profitable to recession-proof your business. Ramp up your Marketing Efforts During a recession, many small businesses make the mistake of cutting their marketing budget to the bone or even eliminating it entirely. This is the most critical error that a business owner can make as lean times are exactly the times your small business most needs marketing… continue reading at promobiledj.com Jerry Bazata: (Maine’s DJ Jaz) has over 25 years of experience as a professional DJ entertainer. His firm, J & J Marketing and Entertainment, is a leading consultant to the event planning and music industries. Jerry is a published author and is recognized nationally as an authority on the disc jockey business. He is also Senior Vice President of a global financial institution. Learn more about Jerry’s DJ company MaineDiscJockey.com and you can email him at Jerry@mainediscjockey.com
The Gear Corner: ADJ Entour Ice
This promises to be my coolest gear review yet… literally. André 3000 asked what’s cooler than being cool, and we know it’s ice cold. So let me break this thing down in just a few seconds for you. As we approach a sizzling hot wedding season the ADJ Entour Ice might just be the perfect companion for a great first dance effect (or anywhere else that thick, low lying fog effects would amp up the production value). There are several other low-lying fog effects on the market. Some use traditional ice cubes, others use dry ice, and some use built-in cooling systems. The Entour Ice is a fresh spin on this and reflects some learning from its predecessors in this latest generation effect. It utilizes dry ice and water to create the effect, but is self-contained in its own road case with casters. This makes moving it to the dance floor a much easier task since a machine full of water and dry ice can be upwards of 150 lbs. It has a motorized basket that allows you to trigger the effect remotely via DMX (it offers both 3pin and 5pin connections on board). The 3 DMX operating modes are 1 channel, 2 channels or 6 channels. The 6-channel mode allows for DMX control of volume, duration, interval, preset temperature and heater on/off. It also features an on-board volume, timer and interval settings via the built in LCD menu. A water gauge and that LCD display give instant information to the operator to ensure easy and reliable use. The dry ice compartment has a 10-hour holding time, and the dual 1450 watt heating elements get the unit up to temp in around 90 minutes. This means that the dry ice could be loaded in your warehouse before heading to the venue since dry ice is even cooler than ice cold (Even cooler than my state of Minnesota... a bone chilling -105ºF) and should be handled with extreme caution. I recommend gauntlet gloves and a full-face shield. Safety first! The Entour Ice also includes a 5’ hose with a fitting that looks like it came off some crazy industrial vacuum. This allows you to have the machine a few feet back from the edge of the dance floor, place the hose attachment end at the edge and ensure a thick, low effect right out of the gate. All in all, I really like the Entour Ice. It’s a nice step forward in features and functionality while utilizing a time-tested and affordable way to produce thick low lying fog. For more information visit: nlfxpro.com/entour-ice
DJ Rachel Lynch
The truth is if you aren’t visible on popular social platforms, you don’t exist. In this saturated market of DJs and entertainers, personality and branding are what separates those who are successful from those who are passed over without a second glance. Gone are the days of just maintaining a great website. Right now, every DJ and business owner needs an online marketing strategy that connects to a target audience with authenticity and genuine engagement.
"We don’t have a choice on whether we do social media; Even with billions of users on social media, it is not uncommon to hear that marketing efforts aren’t as effective as they used to be. In fact, the cards (and algorithms) are stacked against you. While there is no one size fits all strategy, there are two things you should be doing right now to gain traction in this competitive social arena. Tip 1: Stop selling Sounds crazy, but one of the biggest mistakes I see with online marketing strategies is people trying to self-promote and sell. When was the last time you went on to Facebook or Pinterest to buy something? Probably never. So why are we trying to sell to everyone else on these platforms? Facebook, Instagram, Pinterest etc. are not Google and shouldn’t be treated as such. Social Media is at its core about brand awareness. That means getting people to know you, like you, trust you and ultimately want to buy/hire you. There should be an 80/20 balance with everything you post. 80 percent should educate, entertain, or inform while the other 20 percent should focus on the “sell.” Social media is about building relationships. Current algorithms reward those who engage these relationships. The takeaway here is to use social media to capture interest in you and then use other methods to lock in the sale. Younger generations are smarter and more sensitive to lame sales tactics, so stop selling to people who don’t want to be sold to, or you’ll be treated like the “skip ad” button YouTube. Tip 2: Stop being boring It all boils down to creating compelling content. To give your posts the best chance of being seen, you need to do more than post a plea to hire you for their graduation party or visit your website. While videos and pictures will give you the best chance possible for engagement, there is more to social marketing than posting a photo of your new DJ controller or creating a “commercial” with footage from your last wedding. Every time you post you should ask yourself, “Will my audience find this interesting enough to interact with it, even if they don’t want to hire me?” Remember, Facebook’s algorithm is designed to penalize posts that push sales too hard and are considered boring to its users. Before you post anything, ask yourself, does this post engage, entertain, or educate? If the answer is no, revisit the drawing board. Not sure what to post? Become a social listener. Find out what your audience wants to know. What do they want to experience? What challenges are they facing? What are your competitors saying? What are people posting about? What’s going on in pop culture? Look for valuable insights to help generate content. Have fun. Be you. Take reasonable risks. Your audience is coming to social media to unwind, laugh, learn, and connect, so give them what they want. Engaging in authentic “meaningful interactions” will build a sustainable brand that people will love and ultimately lead to hiring you over someone else. About: Fun, creative, and ambitious, DJ Rachel is making her mark as one of the top mobile DJs in the tri-state area. Her diversity as a DJ allows her to play at events that include MetLife Stadium (for the New York Jets) and serve as opening act for George Clinton Parliament Funkadelic and Gloria Gaynor. For more info visit: facebook.com/DJRachelRLynch
Video of the Month: Vox Earworm Trouble viewing this video? Watch it on Facebook
POOL Pro Tips: Color Codes
* POOL delivers daily, simultaneous with the record label release. You'll find our daily singles serviced in a BLACK font. * We also offer a weekly batch download folder (Express Audio) to make grabbing a week's worth of radio releases one-click easy. You'll find our weekly folder serviced in a GREEN font. * Genre folders (Mainstream Radio, Urban Radio, Country Radio, etc.) are serviced monthly and conveniently curate content targeted for radio promotion. Those will also appear in a GREEN font. Pro-Tip: Looking for bonus tracks? Check the folder count of the many singles you receive each week (you’ll find that in the “#” column). If you see a count of two tracks or more – jackpot! That signals you’ve received a mix or edit NOT found in our weekly and monthly folders. Have a suggestion or question about POOL? Contact us at poolsupport@promoonly.com or by calling 407-331-3600
MAY 2019
**EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current.
Nick's Picks: MAY 2019
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TED: John McWhorter Trouble viewing this video? Watch it on TED.com
via TED.com
English is fast becoming the world's universal language, and instant translation technology is improving every year. So why bother learning a foreign language? Linguist and Columbia professor John McWhorter shares four alluring benefits of learning an unfamiliar tongue. This talk was presented at an official TED conference. ABOUT THE SPEAKER John McWhorter · Linguist Linguist John McWhorter thinks about language in relation to race, politics and our shared cultural history.
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