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Trending: The Gospel of Complaining
In the Beginning, there were complaints. And it was all good. Because God wouldn’t invent the Internet for another 4.543 billions years. As for just who came up with Facebook, Yelp and wedding-DJ review sites, let’s just say those likely sprang from a few floors below, as anyone who’s ever been on the receiving end of a bad customer review well knows.
How can you better handle the heat?
Complain unto others as you would have them complain unto you
Vent, then write: The most effective complaints are cool and collected. Get your facts straight and your poo in one pile and make your case without resorting to UPPERCASE.
Write your nasty letter or post first and then trash it.
Be clear about what you want: If you want a refund for a product or service that didn't meet expectation, say so. If a refund isn’t enough, say so. If you’re simply looking for an apology, say so. By clearly stating your conditions of satisfaction you’ll make your complaint much easier to deal with and more likely to be resolved to your satisfaction.
Write a complaint sandwich: Open with something positive (how long you’ve been a customer or why you like the product). Add some lean meat with details of your complaint and the desired result. End on a positive note, e.g. “I hope you can resolve this for me. I look forward to continuing to do business with you.”
Be Patient: Give the company time to resolve your problem before crying Yelp. It might help to think back on all the times someone threw shade at your service before giving you the chance to offer a solution. If after a reasonable period of time you feel the need for scream, keep in mind the Internet is forever and make your mother proud.
When it’s time to take your licks
Remember that complaints provide opportunity: If you’re breathing, complaints are inevitable. Listen carefully to what the customer has to say, quickly offer and execute a solution and your odds of receiving constructive feedback and the chance to turn a dissatisfied customer into a lifelong fan of your brand have nowhere to go but up.
Spotlight: NLFX Professional
You need a new wireless mic. So you A) hit the interwebz, decide with your wallet and click ‘buy’ or B) call a company where the same folks who engineer installs at nationally televised events assess your needs and provide the perfect product at the perfect price. You’d be surprised how few people choose B. And how many Type A’s eventually regret not running with audio/video experts NLFX Professional from jump.
None of this, of course, comes as a surprise to the legions of loyal NLFX fans you’ll find on any given day festooning Facebook with stories of greats deals and great customer service.
“People ask me all the time what’s our secret,” says NLFX president Ben Stowe. “There really is no secret. We’re just treating people the way we want to be treated. We get that the gear we sell our customers is going to be used not only to pay their bills, but to celebrate some of the biggest moments in their customer’s lives.”
We never forget there are real people
There’s an old saying in business: Anyone can sell you what you want;
“We often take the hard road,” says Ben. “The easy road is to sell somebody what they ask for. The hard road is to say that’s not the right thing for you and to spend time telling them why.”
Great deals. Expert solutions. Legendary service. So... why exactly aren’t you doing business with NLFX?
For more info visit facebook.com/nlfxpro and nlfxpro.com
ProMobile DJ with Mike Petritis
Photo Credit: Unsplash via Adobe Spark
It is no secret that Instagram is one of the most popular and engaging platforms out there for advertising. Analyst Adam Levy of The Motley Fool has estimated that companies will be dropping over $2 billion in Instagram Stories ads this year alone. If something wasn’t so important, then why would companies spend so much money on it and why aren’t you taking your profile more seriously?
Despite the insane growth on the platform, far too many DJs in the industry not taking advantage of the tools put in front of them. Brides and other consumers alike can look at your company’s Instagram profile as a visual portfolio or representation of the services and products that your company offers.
Where to begin your self-check?
First and foremost, make sure you have your personal account separate from your business account. There is no harm in putting your own spin or your own personality into your business. However, no one cares about what you had for lunch or the fact you’re getting your car oil changed. At the end of the day you are running a business, and if you think that you don’t have to hold yourself to a higher standard, then, unfortunately, there may be a reason why you’re not booked as much as you want to be.
Treat your brand with respect
Get creative with your captions! Posting the same types of captions for every new post gets boring. Drop in a clever or motivational quote as the caption of your post, or maybe even a snippet of a famous song lyric. You can also tag all the other vendors from the event in the post from the tuxedo rental shop to the caterer and the florist. Not only does this allow you to get more reach by tagging those vendors, but now you are also networking beyond the event itself. Showcasing the efforts of all the vendors who were at the event in your Instagram shows good faith and you’ll more than likely get referred for future events!
Do yourself a favor and study your hashtags before posting. Using the same hashtags for every single post is never a good decision. Sure, you might get more reach using the same old faithful tags than if you didn’t use any, however you’re missing out on the trending hashtags at the moment. Make sure that you go and find the trending hashtags the minute before you make said post. There are plenty of software and services out there to help you with this.
We haven’t even gotten to talk about the stories yet... continue reading at promobiledj.com
Mike Petritis: After working with brands such as Michael Kors, McDonalds, the City of Chicago, Mike Petritis rejected the opportunity to work in one of the largest marketing agencies in the world. Why? Because his goal was to bring big voices to small businesses. Just in the last year Mike has helped over 150 companies grow through teaching and managing social media lead generation campaigns that have truly transformed every business who uses them. Utilizing his experience, he has enabled lawyers, contractors, and other small businesses nationwide to have access to big marketing power though his digital marketing agency Eliix.Marketing. Eliix brings empowerment and new hope to small businesses through increased sales driven by digital media.
The Gear Corner: Electro-Voice RE3
Electro-Voice has long been an innovator and leader in the wireless world, and the new RE3 lives up to that pedigree. The much-anticipated launch brings so many new features that simply changing the following number from RE2 to RE3 hardly does it justice.
Sturdy metal handheld transmitters boast a detailed LCD display showing frequency, battery strength, and more. Swappable capsules include ND76, ND86, ND96 (dynamic) and the new RE420 and RE520 (condenser).
The bodypack is made from a durable cast magnesium with a similar LCD display and utilizes the same TA4F connector as previous EV wireless systems allowing for existing lavs, headsets or instrument cables to be used seamlessly with the new system. Both transmitters offer sensitivity adjustment from -15 dB to +15dB in 3dB increments, recharge contacts to be used with the optional charger, or standard AA battery operation. Transmitters also have an “Auto Off” option to save battery.
The rugged receiver has a large LCD display showing more information than found on any previous RE series system. At a glance the operator can quickly see the frequency, group, channel, battery strength, receiver output dB (adjustable in 1dB increments), antenna status, transmitter status, and keylock. The receiver syncs to transmitters via IR with a quick touch of a button and the sync parameters are selectable. A pair of BNC connectors allow for attachment for antennas, powered or passive and rack mount hardware comes standard.
The system offers a robust 36 MHz of tunable bandwidth in 2 of the bands available in the US, allowing for 1440 tunable frequencies at 10 or 50mW.
Uniquely, a third band that takes advantage of the duplex gap of 643 to 653 MHz, in accordance with the FCC's 20mW requirement, allows users to take back some of the spectrum lost when using other systems.
Selecting clear frequencies could not be simpler with the “Scan All Groups” function. This quickly scans the entire bandwidth of the system and displays available channels for each group, making operation of multiple systems painless. Frequencies can be manually set as well in 25 kHz steps for those coordinating frequencies.
A more sophisticated squelch is standard on the new RE3 as well. There are 15 steps allowing for a user to select a fairly loose tolerance or a very tight one. This allows for increased usability and flexibility in today's RF environment.
The RE3 rolls out with a large selection of accessories including an active antenna combiner with cascade, a passive combiner, active and passive log periodic antennas, a two-slot battery charger, and front-mount antenna kit.
Whether for portable or install, small or large channel count, the RE3 is a powerful yet affordable solution with an unparalleled ease of use and cost to feature ratio.
For more information on the RE3, or for frequency selection assistance, please contact email@example.com or call 218-444-2994
The unit is expected to ship late April or early May.
For more nlfxpro equipment, visit nlfxpro.com
DJ Brian Buonassissi
Recently, a wedding industry pro asked me, “What Rock N Roll songs are you playing at weddings these days?” The question needs a bit of clarifying as that is such a broad genre – is this 50s rock, classic rock, current rock, etc.? It turns out the question was supposed to be broad. This got me thinking about which ones are popular and which ones I still use. Also, being a destination-based DJ, the programming varies much more than a local market DJ.
However, they are some rock classics that, for the moment, always seem to find their way into my wedding sets. Because they are truly “classics” (in my opinion, this is due to their sing-a-long quality), I really don’t think they need a remix. In fact, remixes can hurt these tracks more than they help. I would never play all these songs in one event (usually I’ll use 1-3 max) but here’s a few that still work well:
Here’s a sampling of some that work super well for me (the key is when and HOW you mix them in):
Here’s a few that may get used at a wedding of mine:
DJs: What are you using these days in the rock category? Any that seem to get a great response? Any outliers? Send me a note and let me know.
About: Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with satellite offices in Southern California, Scottsdale, AZ Destin, FL, Tallahassee, FL and New York City. You can connect with him at: firstname.lastname@example.org.
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Available on Alternative Video - April 2019
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**EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current.
Nick's Picks: APR 2019
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TED: Nora Brown
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In a mesmerizing set, musician Nora Brown breathes new life into two old-time banjo tunes: "East Virginia" and "John Brown's Dream." An evocative performance paired with a quick history of the banjo's evolution.
This talk was presented at an official TED conference.
ABOUT THE SPEAKER
Nora Brown · Musician
Nora Brown sings ballads and plays traditional old-time music with a heavy interest in eastern Kentucky banjo playing.
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