Promo Only

2019 April 2019


Trending: The Gospel of Complaining
Spotlight: NLFX Professional
ProMobile DJ: Are you taking Instagram seriously?
The Gear Corner: Electro-Voice RE3 Wireless Mic
DJ Brian Buonassissi How to ROCK your next wedding
Music Video of the Month: "Harmony Hall"
POOL Tips: The POOL hack that has your back
The Hitlist: April 2019
Nick's Picks: April 2019
Classic Video Special: Best of 2014 V1/Hair Bands V1
TED: “East Virginia” / “John Brown’s Dream”

Trending: The Gospel of Complaining
Give as good as you’d like to get...

In the Beginning, there were complaints. And it was all good. Because God wouldn’t invent the Internet for another 4.543 billions years. As for just who came up with Facebook, Yelp and wedding-DJ review sites, let’s just say those likely sprang from a few floors below, as anyone who’s ever been on the receiving end of a bad customer review well knows.

How can you better handle the heat?

Complain unto others as you would have them complain unto you

Vent, then write: The most effective complaints are cool and collected. Get your facts straight and your poo in one pile and make your case without resorting to UPPERCASE.

Write your nasty letter or post first and then trash it.
You’ll feel better and be better equipped to lodge
a complaint that gets results.

Be clear about what you want: If you want a refund for a product or service that didn't meet expectation, say so. If a refund isn’t enough, say so. If you’re simply looking for an apology, say so. By clearly stating your conditions of satisfaction you’ll make your complaint much easier to deal with and more likely to be resolved to your satisfaction.

Write a complaint sandwich: Open with something positive (how long you’ve been a customer or why you like the product). Add some lean meat with details of your complaint and the desired result. End on a positive note, e.g. “I hope you can resolve this for me. I look forward to continuing to do business with you.”

Be Patient: Give the company time to resolve your problem before crying Yelp. It might help to think back on all the times someone threw shade at your service before giving you the chance to offer a solution. If after a reasonable period of time you feel the need for scream, keep in mind the Internet is forever and make your mother proud.

When it’s time to take your licks

Remember that complaints provide opportunity: If you’re breathing, complaints are inevitable. Listen carefully to what the customer has to say, quickly offer and execute a solution and your odds of receiving constructive feedback and the chance to turn a dissatisfied customer into a lifelong fan of your brand have nowhere to go but up.

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Spotlight: NLFX Professional
Expert solutions. Legendary service.

You need a new wireless mic. So you A) hit the interwebz, decide with your wallet and click ‘buy’ or B) call a company where the same folks who engineer installs at nationally televised events assess your needs and provide the perfect product at the perfect price. You’d be surprised how few people choose B. And how many Type A’s eventually regret not running with audio/video experts NLFX Professional from jump.

None of this, of course, comes as a surprise to the legions of loyal NLFX fans you’ll find on any given day festooning Facebook with stories of greats deals and great customer service.

“People ask me all the time what’s our secret,” says NLFX president Ben Stowe. “There really is no secret. We’re just treating people the way we want to be treated. We get that the gear we sell our customers is going to be used not only to pay their bills, but to celebrate some of the biggest moments in their customer’s lives.”

We never forget there are real people
on the other side of every sale
whose jobs depend on the gear we provide

Need another push in NLFX’s direction? Hit up their Facebook page and sandwiched there between the accolades and zero financing offers, you’ll find nothing but no-nonsense prices on name-brand gear and more than a few best-price guarantees. What you WON’T see is b-stock passed off as ‘new’ or counterfeit gear sold at too good to be true prices by sites hoping you can’t tell the difference (until it’s too late).

There’s an old saying in business: Anyone can sell you what you want;
it takes a real pro to sell you what you need

“We often take the hard road,” says Ben. “The easy road is to sell somebody what they ask for. The hard road is to say that’s not the right thing for you and to spend time telling them why.”

Great deals. Expert solutions. Legendary service. So... why exactly aren’t you doing business with NLFX?

For more info visit and

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ProMobile DJ with Mike Petritis
Are you taking Instagram seriously? You should.

Photo Credit: Unsplash via Adobe Spark

It is no secret that Instagram is one of the most popular and engaging platforms out there for advertising. Analyst Adam Levy of The Motley Fool has estimated that companies will be dropping over $2 billion in Instagram Stories ads this year alone. If something wasn’t so important, then why would companies spend so much money on it and why aren’t you taking your profile more seriously?

Despite the insane growth on the platform, far too many DJs in the industry not taking advantage of the tools put in front of them. Brides and other consumers alike can look at your company’s Instagram profile as a visual portfolio or representation of the services and products that your company offers.

Where to begin your self-check?

First and foremost, make sure you have your personal account separate from your business account. There is no harm in putting your own spin or your own personality into your business. However, no one cares about what you had for lunch or the fact you’re getting your car oil changed. At the end of the day you are running a business, and if you think that you don’t have to hold yourself to a higher standard, then, unfortunately, there may be a reason why you’re not booked as much as you want to be.

Treat your brand with respect
and it will pay you back tenfold.

Brides simply do not want to see the shots of your speakers, truss, lighting, etc. We sell very emotional services. As DJs, we are celebrating possibly the biggest day of our client’s lives. Your Instagram should only feature photos of people who are smiling, dancing, and having a fun time. If there are no faces in that shot you want to post, then it more than likely doesn’t belong on your profile.

Get creative with your captions! Posting the same types of captions for every new post gets boring. Drop in a clever or motivational quote as the caption of your post, or maybe even a snippet of a famous song lyric. You can also tag all the other vendors from the event in the post from the tuxedo rental shop to the caterer and the florist. Not only does this allow you to get more reach by tagging those vendors, but now you are also networking beyond the event itself. Showcasing the efforts of all the vendors who were at the event in your Instagram shows good faith and you’ll more than likely get referred for future events!

Do yourself a favor and study your hashtags before posting. Using the same hashtags for every single post is never a good decision. Sure, you might get more reach using the same old faithful tags than if you didn’t use any, however you’re missing out on the trending hashtags at the moment. Make sure that you go and find the trending hashtags the minute before you make said post. There are plenty of software and services out there to help you with this.

We haven’t even gotten to talk about the stories yet... continue reading at

Mike Petritis: After working with brands such as Michael Kors, McDonalds, the City of Chicago, Mike Petritis rejected the opportunity to work in one of the largest marketing agencies in the world. Why? Because his goal was to bring big voices to small businesses. Just in the last year Mike has helped over 150 companies grow through teaching and managing social media lead generation campaigns that have truly transformed every business who uses them. Utilizing his experience, he has enabled lawyers, contractors, and other small businesses nationwide to have access to big marketing power though his digital marketing agency Eliix.Marketing. Eliix brings empowerment and new hope to small businesses through increased sales driven by digital media.

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The Gear Corner: Electro-Voice RE3
The rock-solid Wireless Mic
Review by Ben Stowe, CTS

Electro-Voice has long been an innovator and leader in the wireless world, and the new RE3 lives up to that pedigree. The much-anticipated launch brings so many new features that simply changing the following number from RE2 to RE3 hardly does it justice.

Sturdy metal handheld transmitters boast a detailed LCD display showing frequency, battery strength, and more. Swappable capsules include ND76, ND86, ND96 (dynamic) and the new RE420 and RE520 (condenser).

The bodypack is made from a durable cast magnesium with a similar LCD display and utilizes the same TA4F connector as previous EV wireless systems allowing for existing lavs, headsets or instrument cables to be used seamlessly with the new system. Both transmitters offer sensitivity adjustment from -15 dB to +15dB in 3dB increments, recharge contacts to be used with the optional charger, or standard AA battery operation. Transmitters also have an “Auto Off” option to save battery.

The rugged receiver has a large LCD display showing more information than found on any previous RE series system. At a glance the operator can quickly see the frequency, group, channel, battery strength, receiver output dB (adjustable in 1dB increments), antenna status, transmitter status, and keylock. The receiver syncs to transmitters via IR with a quick touch of a button and the sync parameters are selectable. A pair of BNC connectors allow for attachment for antennas, powered or passive and rack mount hardware comes standard.

The system offers a robust 36 MHz of tunable bandwidth in 2 of the bands available in the US, allowing for 1440 tunable frequencies at 10 or 50mW.

Uniquely, a third band that takes advantage of the duplex gap of 643 to 653 MHz, in accordance with the FCC's 20mW requirement, allows users to take back some of the spectrum lost when using other systems.

Selecting clear frequencies could not be simpler with the “Scan All Groups” function. This quickly scans the entire bandwidth of the system and displays available channels for each group, making operation of multiple systems painless. Frequencies can be manually set as well in 25 kHz steps for those coordinating frequencies.

A more sophisticated squelch is standard on the new RE3 as well. There are 15 steps allowing for a user to select a fairly loose tolerance or a very tight one. This allows for increased usability and flexibility in today's RF environment.

The RE3 rolls out with a large selection of accessories including an active antenna combiner with cascade, a passive combiner, active and passive log periodic antennas, a two-slot battery charger, and front-mount antenna kit.

Whether for portable or install, small or large channel count, the RE3 is a powerful yet affordable solution with an unparalleled ease of use and cost to feature ratio.

For more information on the RE3, or for frequency selection assistance, please contact or call 218-444-2994

The unit is expected to ship late April or early May.

For more nlfxpro equipment, visit

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DJ Brian Buonassissi
How to ROCK your next wedding

Recently, a wedding industry pro asked me, “What Rock N Roll songs are you playing at weddings these days?” The question needs a bit of clarifying as that is such a broad genre – is this 50s rock, classic rock, current rock, etc.? It turns out the question was supposed to be broad. This got me thinking about which ones are popular and which ones I still use. Also, being a destination-based DJ, the programming varies much more than a local market DJ.

However, they are some rock classics that, for the moment, always seem to find their way into my wedding sets. Because they are truly “classics” (in my opinion, this is due to their sing-a-long quality), I really don’t think they need a remix. In fact, remixes can hurt these tracks more than they help. I would never play all these songs in one event (usually I’ll use 1-3 max) but here’s a few that still work well: 

  • You Shook Me All Night Long – ACDC
  • Back In Black – ACDC
  • Pour Some Sugar On Me – Def Leppard
  • We Will Rock You – Queen
  • I Love Rock N Roll – Joan Jett (yes, I’d qualify this as Rock – has it right in the title)
  • Sweet Home Alabama – Lynyrd Skynyrd
  • Living On A Prayer – Bon Jovi (Jersey crowds for sure)
  • Take Me Home Tonight – Eddie Money
Then there are some classics that when mashed with a current song’s beat or done with a redrum (modern drumbeat) work extremely well because the hooks of the song are so recognizable.  Here are a few that I tend to use (again not all done at one wedding – a selection of 2-3 per wedding is usually just the right amount):
  • Carry On My Wayward Son – Kansas
  • Sweet Child O Mine – Guns N Roses
  • Jump – Van Halen
  • Peace Of Mind – Boston
  • Mr. Jones – Counting Crows
  • Edge Of Seventeen – Stevie Nicks
  • Don’t Stop Me Now - Queen
Where Rock where lives right now with the Millennial generation of brides and grooms (which is the bulk of most of our clients) is the 90s-2000s era.  Rock songs from that time period that you’d never play during their heyday absolutely crush at weddings right now. In a lot of cases, the originals suffice just fine (though I have a ton of mashups with the hooks of these tracks). I play on average about 6-7 of these type songs per wedding – whereas maybe 5 years ago, hip-hop classics or pop hits would make up the bulk of my wedding dance song selections. The crazy part is that lyrically these songs are probably the furthest from true wedding content that you’d want but nobody seems to care now. A good song is a good song.  

Here’s a sampling of some that work super well for me (the key is when and HOW you mix them in):
  • Mr. Brightside – The Killers
  • The Middle – Jimmy Eat World
  • I Write Sins Not Tragedies – Panic At The Disco
  • My Own Worst Enemy – Lit
  • Crazy Bitch – Buckcherry
  • Stacy’s Mom – Fountains Of Wayne
So that leaves us with today’s alternative rock songs. I have to be honest - this genre has been dormant for the last several years as far as wedding dance floor fillers. There might be 1-2 tracks a year that seem to gain a bit of traction, but they never tend to last long and most are not for primetime dancing.

Here’s a few that may get used at a wedding of mine:
  • High Hopes – Panic At The Disco (probably will fade out shortly)
  • Broken - lovelytheband (also will fade out as it falls off the charts)
  • Handclap – Fitz & The Tantrums
  • Feel It Still – Portgual. The Man
  • Heartlines – Broods
  • Kangaroo Court – Capital Cities
  • Let It Go – James Bay
  • Take The World - JOHNNYSWIM
  • What You Know – Two Door Cinema

DJs: What are you using these days in the rock category? Any that seem to get a great response? Any outliers? Send me a note and let me know.

About: Based out of NYC, DJ Brian Buonassissi is a successful internationally traveling DJ/MC specializing in luxury destination private events. He runs a multi-city mobile DJ/event business with satellite offices in Southern California, Scottsdale, AZ Destin, FL, Tallahassee, FL and New York City. You can connect with him at:

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Music Video of the Month:
Vampire Weekend - "Harmony Hall"

Trouble viewing this video? Watch it on YouTube

Available on Alternative Video - April 2019

Don't have POOL? Email us for a free, no-strings attached trial.

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POOL Pro Tips: Under the gun?
The POOL hack that has your back

You can be free of explicit tracks without giving up the remixes, instrumentals and other bonus versions attached to the single release folders found in your POOL Issues & Singles tab.

Here's how:
  1. Go your POOL app’s PREFERENCES and slide down to Miscellaneous Filters
  2. Check the box next to HIDE CONTENT MARKED AS EXPLICIT
  3. Next, uncheck the box next to HIDE ALL SINGLE RELEASES
  4. Save your changes by clicking on APPLY PREFERENCES
  5. And done!

Have a suggestion or question about POOL?
Contact us at or by calling 407-331-3600

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APR 2019
Find out what's trending

Find all the hottest Top 40, Hip-Hop, Country, Rock, Dance and Latin Hits, and where they appear on your Promo Only Series.

April 2019 Hitlist

**EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current.

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Nick's Picks: APR 2019
Check out the new adds to Nick's eclectic playlist!

Nick's Picks April

Nick James

  1. Vampire Weekend - Harmony Hall
  2. Billie Eilish - Bury A Friend
  3. The Smiths - Stop Me If You’ve Heard This One Before
  4. Metric - Help I’m Alive
  5. Twin XL - Good
  6. half.alive - still feel.
  7. Anderson .Paak f./ Smokey Robinson - Make It Better
  8. Khalid - Talk (PopRoxXx Intro Edit)
  9. Mustard & Migos - Pure Water (PO Intro Edit)
  10. Megan Thee Stallion - Big Ole Freak (PO Clean Edit)



As a POOL subscriber you'll find them in your POOL charts & playlist tab and you can download it now for free.

Listen on the go by following: Spotify

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Want to catch Nick's Picks plus a free month of POOL delivery?
Email us and we'll get you started.

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Best of 2014
Volume 1

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now   $15.00 ea.


Best of Hair Bands
Volume 1

$25.00   / Download (POOL)

now   $15.00 ea.


Music Videos are playable as audio-only via software that supports MPEG4

Offer Ends
Sunday, April 28th, 2019
11:59pm PST

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TED: Nora Brown
“East Virginia” / “John Brown’s Dream”

Trouble viewing this video? Watch it on

In a mesmerizing set, musician Nora Brown breathes new life into two old-time banjo tunes: "East Virginia" and "John Brown's Dream." An evocative performance paired with a quick history of the banjo's evolution.

This talk was presented at an official TED conference.

Nora Brown · Musician
Nora Brown sings ballads and plays traditional old-time music with a heavy interest in eastern Kentucky banjo playing.

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