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IN THIS EDITION
Spotlight: Midwest DJs Live 9
“The vibe is definitely still small town. But today’s Midwest DJs show is an event that rivals MBLV and DJ Expo,” says educational co-chair of the event, DJ Mitch Taylor. "Marketing, sales, planning, production, performance, operations -- we’re providing all the tools any DJ looking to grow his business needs. All in an intimate environment that allows for more one-on-one interaction with experts.” Vitally, it’s also one of the few shows sandwiched between Mobile Beat Las Vegas and Atlantic City’s DJ Expo locations and dates. Trouble viewing this video? Watch it on YouTube For more info and prices visit: https://www.eventbrite.com/e/midwest-djs-live-9-tickets
The Gear Corner: MixFader Crossfader Controller
Nifty little gadgets like this are making it harder and harder to turn your nose up at iOS DJing: Incredibly portable, surprisingly durable, and requiring little to no setup, MixFader simply connects to your iPhone, iPad or Android device (via Bluetooth) to deliver seamless crossfading and scratching to mobile platforms. “Anyone who loves DJing on a tablet knows how a smudged surface can ruin a good mix,” say Promo Only audio engineer/remixer Jeremy Carpenter, aka DJ PopRoXxX. “Problem solved.” Trouble viewing this video? Watch it on YouTube Features:
Cons? Nope. Price? $129.00 Web: themixfader.com
Disc Jockey News's John Young: Trouble viewing this video? Watch it on YouTube John reviews the ISOtunes Noise Reduction Isolating Bluetooth Earbuds.
Creating Connections with Mitch Taylor:
Why? Everything about this restaurant spoke FIRST CLASS: The surroundings were impeccable. The waiter was extremely polite and cordial, asking us how quick we had to make it to our next event in the morning. The menu had souffléés and other high-end options with top ingredients listed in their offerings. I thought to myself “Let’s see what a $20 omelet tastes like.” Our food came and it was absolutely phenomenal. The eggs were fluffy, the vegetables were not too over or undercooked. The meat was perfectly seasoned and tender. The cheese was melted just enough to pull in all of the flavors of the omelet together. What does this experience have to do with you? Everything. What’s your presentation? Look at all of your service offerings and see if they are congruent. Does your website match the level of service you offer? Think like a bride or better yet, create a focus group from your past brides. How? Ask them. Most brides would LOVE to put themselves back into wedding planning mode even if it’s just for a few hours. Once you have your focus group, ask them to rate upcoming marketing materials you plan to put out to put all of your services in order of preference with regards to quality and appearance. See what resonates with them and what doesn’t. Take care of the brides you surveyed afterwards by giving them each a gift card to their favorite restaurant. Trust me, it may seem a bit much to money to spend on research but in the long run it will be worth that and more because you will have your target customers (past brides) review your materials and give you valuable insight as to what they liked and what they didn’t. Next: Do your marketing materials (business card, website, brochure, bridal show display) equal where you are at in your marketplace? If not you may be sending the wrong message. For example, if you are the highest priced entertainer in your market but your bridal show booth involves you standing behind it or worse yet just having brides fill out a slip without any engagement, then you are not sending the right message and brides will get confused as to why you are priced at the top of the market. As a recent bride told me at a bridal show when watching a DJ perform there “I don’t know why they bring third rate equipment to sell to first rate brides.” Everything you do and offer makes an impression. Someone is always watching you when you are servicing the public. Always make sure to put your best foot forward and ensure your marketing stays congruent with the level of service you are providing. Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. About: Mitch Taylor has worked in the Mobile Disc Jockey industry for over two decades, first cutting his teeth as an on-board club DJ for Carnival Cruise Lines. In addition to owning and operating Taylored Weddings in the Upper Peninsula of Michigan, he is a sought-after speaker and Gitomer Certified Advisor whose sales training, books, coaching and workshops are in high demand all over the country. For more info about his Creating Connections books and workshops visit creatingconnections.biz
Video of the Month: Trouble viewing this video? Watch it on Facebook
POOL Pro Tip
When you do, before you do, remember that not only is your email address your POOL username, it’s also the key to logging on to your online account management portal and (ahem) the uninterrupted delivery of the music you need to keep spinning. We make updating easy: Simply email customerservice@promoonly.com from your new account and we’ll take care of the rest. Don’t stop the music. Update your email address. Have a question about POOL? Contact us at poolsupport@promoonly.com or by calling 407-331-3600
MAR 2017
**EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current.
Promo Only: New All Time Party Classics V4
Hot Video Classics
Big Think Presents: Digital Addiction Trouble viewing this video? Watch it on YouTube. (via Big Think) It's not your screen you're addicted to — it's just the conduit for your high. NYU professor Adam Alter explains that behavioral addiction is similar to substance addiction: it feels good in the short term, but over time can negatively impact your mental state, social life, financial stability, and physiological wellbeing. There's been a steep takeoff of digital addiction in recent years, with approximately half the developed world now exhibiting addictive tendencies when it comes to the internet. It comes down to portability. The more wireless our devices become, the more our addiction follows us around, and the more we turn to our phones as "adult pacifiers" — just a swipe of your screen is enough to feel relaxed again. Adam Alter is the author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked.
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