Promo Only Canada
October 2017 Newsletter

IN THIS EDITION


Digital DJ Tips: Ear Protection Solutions For DJs
Creating Connections: Social, Mobile and You
Music Video of the Month: “Lonely Together”
The Hitlist: October 2017
TED: A Pro Wrestler's Guide To Confidence


Digital DJ Tips: Now hear this...
6 Affordable Ear Protection Solutions For DJs


Editorial credit: Shutterstock.com

Everyone who has ever been to a concert, rave or any other loud music event will have experienced his or her ears “ringing.” This is an indication that you have damaged your ears. For many, this ringing wanes after a few hours and it’s not a big problem because they rarely submit their ears to such punishment. DJs, club staff and clubbers spend a lot of time in high-volume environments and without proper precautions the risk of permanent hearing damage is very real.

Thankfully, this can be avoided fairly cheaply and without diminishing your musical experience. As far as budget options go, earplugs that “attenuate” the overall volume are your best bet. These earplugs are specially designed to reduce the sound pressure reaching your eardrums while letting the musical frequencies through. In effect, you are turning the volume down without muffling the overall sound (which is what dirt cheap foam earplugs do).

So, let’s take a look at some of the affordable options for looking after your ears…

EarPeace HD
Rated level of noise reduction: 11 or 14dB (depending on which attenuators you use)

Pros: Once they’re in your ears, they are pretty much invisible. They come with a spare plug in case you lose one and a metal keyring carry case is a huge plus. You can also customize the level of sound reduction.

Cons: If you want “high” sound reduction, you have to use the red attenuators (the fitted flesh-colored ones are for “medium” sound reduction) and the earplugs become more noticeable.

Price: $21.00

Read our full review: EarPeace HD Ear Plugs Review

Flare Isolate
Rated level of noise reduction: 35dB

Pros: High level of protection. For those that like a customized look, there are several colored finishes to choose from. They also come with a carry pouch and three pairs of three different sized (and replaceable) “Earfoams”, allowing for a snug fit.

Cons: These plugs are already the most expensive in the list and if you do need to replace the buds, a set of three retails for US$9 a pop.

Price: $34.00

DownBeats
Rated level of noise reduction: 18dB

Pros: These are the cheapest plugs on the list and for the price have a good noise reduction rating. Their “low profile” and neutral colour makes them suitable for discreet use [continue reading]

About Digital DJ Tips: Featuring news, reviews, show reports, and tutorials, Digital DJ Tips is one of the most-read DJ tech websites in the world, with over 60,000 students on its paid and free DJ courses.

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Creating Connections with Mitch Taylor:
Social, Mobile and You (first in a series...)

I got to have dinner with my best friend from high school recently and he is now one of the top CIO's in the United States, in high demand and extremely knowledgeable.  His niche is integrating social, mobile and retail together and is in the process of harnessing all three together to help his clients win big in business. It got me to thinking about how I use social and mobile avenues to impact my sales and company growth.

What are you doing to harness social and mobile together for your business? Now I'm not going to tell you to completely abandon your print advertising and bridal show campaigns... but it's time to examine your marketing and sales strategies and see how to best capitalize on the ever changing marketplace.

I heard recently that most people have their smartphone or iPad within three feet of them at all times. This information confirms the fact that we as mobile entertainment companies need to be invested in social media and our websites MUST be mobile friendly.

It pays to think like a consumer: What would a client need if they were looking up your information on their smart phone or tablet? First you must ensure your site is mobile friendly. If it’s not, talk to your web developer about how to make it so. If your site is WordPress-based this will be much easier.  

3 items that MUST be easily visible on your mobile site

1. Your phone number. They might be trying to find your number to make the call to schedule the appointment. Place this info in the header and make it easy for them to find it. BOLD it as well to make it stand out further

2. Your email address and/or physical address. A person pulling you up online may be searching for directions of how to get to your place of business for your meeting or they want to know if you serve the area they want to have their event. Placing your email address here aids in the convenience to your customer.

3. Reviews. Think about the last time you were in a strange city looking for a place to eat. What did you do? If you're like most smartphone toting people you asked Siri or pulled up your Around Me app to see what was near you for restaurants. Then you might have checked your Yelp or Trip Advisor app to find reviews of these places.

Your clients are the same way. They are in an unknown place (looking for entertainment) and would like comfort in knowing they made the right choice or at least to help them narrow down their choices.  By placing reviews on your site or video testimonials from past happy clients you're giving your prospect valuable information when they feel they need it the most.

Next month we'll explore the social side of your business and get you up to speed.

About:
Mitch Taylor owns and operates Taylored Weddings and can be reached at mitch@mitchtaylor.net. For more info about his Creating Connections books and workshops visit creatingconnections.biz


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Music Video of the Month:
Avicii f./ Rita Ora “Lonely Together”

Trouble viewing this video? Watch it on YouTube


Available on Hits HD

Interested in Hits HD? Email us to get started.


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October 2017
Find out what's trending

Find all the hottest Top 40, Hip-Hop, Country, Rock, Dance and Latin Hits, and where they appear on your Promo Only Series.

October 2017 Hitlist


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TED: A Pro Wrestler's Guide To Confidence
Mike Kinney

Trouble viewing this video? Watch it on TED.


(via TED)
You are more than you think you are, says former pro wrestler Mike Kinney -- you just have to find what makes you unique and use it to your advantage. For years Kinney "turned up" the parts of himself that made him special as he invented and perfected his wrestling persona, Cowboy Gator Magraw. In a talk equal parts funny and smart, he brings his wisdom from the ring to everyday life, sharing how we can all live more confidently and reach our full potential.

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