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Trending: DJ, Author & Sales Guru - Mitch Taylor
Success starts with asking the right questions, which is exactly what we did when we had the chance to spend a little quality time with answer man, DJ, author and sales solution specialist Mitch Taylor. We caught up with Mitch and his partner-in-crime, certified personality trainer Vickie Musni, at the first stop of their Creating Connections book tour, in Tampa, Florida, some miles away from his current digs in Michigan, but not so far from where it all began.
"Since spinning Promo Only discs for the Carnival Cruise lines back in the 90s, I've grown a multi-op in Metro Detroit to double its previous size, started my own company, and exceeded my wildest expectations," says Mitch, who admits to grossing six figures a year in a town of 12,000. "Most recently, inspired by my love of sales and the desire to more deeply connect with the people I meet, I've become a Jeffrey Gitomer Certified Advisor."
He's also managed to find time to co-host a highly successful series of podcasts that have led Mitch and Vickie to pen and promote a new book, Creating Connections: 31 Days To Building Stronger and Deeper Relationships. We asked Mitch to target just one of the 31 game-changing strategies he shared with us that evening: the importance of asking great questions.
"Great questions are constructed in a way that brings you and your client to a mutually beneficial outcome." - Mitch TaylorAsking great questions unlocks the opportunity to truly connect with your clients on a deeper level and allows you a greater understanding of how you can help them. That's all a sale is: find a need and fill it. Let's look at some great questions you can ask of your clients to truly help them get what they want out of your services or products.
Who are you? When you are first greeting your clients it is imperative that you make a proper introduction. It's my firm belief that to put your client at ease you should direct the conversation first, giving your client the opportunity to get acclimated to their surroundings. Share your story about what brought you to provide your service or product and why you do what you do.
Who are they? Who else is helping them in their process of choosing your product or service? Who else do they see using your product or service? Who do you know that may be able to serve them better?
What do they do? What are they looking to gain from your product or service? What would/could their future look like with your product or service? What other needs might they have that you could help steer them towards? What problem do they need solved that you might be able to help them with?
Where are they from? Where do they see themselves using your product or service? Where did the inspiration come from that led them to your product or service? Where else could you direct them if you are unable to help them with their specific problem?
When? When do they see themselves purchasing your product or service? When might they use your product or service? When might they need further assistance with a similar product or service?
Why? Why did they decide to meet with you? Why did they decide to consider your product or service? Why would they want your product or service?
How? How do they see you helping them? How do they see themselves benefitting from your product or service? How can you help serve them best?
Call to action! Try using these seven foundational questions as a basis and see how you can expand upon how you can best connect with your clients.
Want even more great questions (& more)?
Visit creatingconnections.biz, click checkout, then register (if you're a first time user), enter Coupon Code ImConnected, and click complete purchase to pick up your FREE BONUS CONTENT.
To learn more about Mitch and how he can help you wow your customers and achieve true success visit: mitchtaylor.net
Spotlight: DJ Leony Vega
Ever meet one of those big-shot DJs who can do it all? You know the type: produces, programs, has a wildly successful mix show, yada, yada, yada. Not always the most humble bunch. But then, you've never met DJ Leony Vega.
Modest? Just a little. As our long-time Latin programmer and a DJ in his own right, Leony has earned his share of top honors - the prestigious Winter Music Conference Best Latin Remix Award, for example, and, more recently, the 2012 Latin Dance Music Legend Award -- none of which we knew about until we began writing this article.
We asked Leony what other secrets he's been keeping from us all these years, beginning with his beginnings... My fascination with vinyl started around the age of 13. By 15 I had my own DJ set-up and began throwing parties, high school dances and weddings - the usual. Two years later, I was recruited by Neons Videotech, the top nightclub in San Juan at the time, to spin a format that included New Wave, Progressive, Industrial, Rock and Dance. My shift started at 7pm and didn't end till 5am. I'm sure some labor laws were broken, but that's how we worked in those days.
In '89 I moved to Florida where I transitioned to radio. My first gig was a Latin mix show in Orlando. Other mix shows followed at Mega 98.1 FM and 95.3 Party, along with MD/APD positions with various Latin stations. Around that time, Promo Only began developing a Latin Series, and I was fortunate to be invited to join the company. Promo opened a lot of doors for me, from Director of Programming at XM Latin Channels to Resident DJ for more than 15 years at Universal Studios City Walk. All the while, I've been able to channel my passion for Dance music towards developing and producing a syndicated EDM mix show, Passport 2 Dance, that's now being broadcast on Sirius BPM as well as local stations from Miami to DC to Puerto Rico.
I keep busy with Promo Only, my residency, and two syndicated mix shows, and split my time between home and travel. My family life is very important to me. I'm super proud of my son graduating with honors and heading off to college this year. I still have a teenage girl at home, who I suppose will keep me on high alert for a few more years.
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For me the future is about expanding -- not physically, professionally. I'm excited about signing with Oi2 Network to syndicate my mixshow in Central and South America, and entertaining audiences here and abroad. Traveling makes me happy, but my soul always brings me back to the studio, to the club.
DJ Leony is everywhere, starting here: Mixcloud / Soundcloud / Facebook
International Dance Music Awards
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Digital DJ Tips Presents...
6 Non-Music Ideas For Your DJ Page & Why You Need Them
If the only thing on your DJ page is your music, you're missing a trick, and I'm willing to bet it isn't performing for you. Whether it's your own website, your Facebook Page, or a bio page on a third-party site, if you want your DJ page to achieve its aim (listens, gigs, likes, replies) you're going to have to try harder than that.
Could you imagine if you watched a commercial that sold a product by saying, "You should buy this. Have you bought this yet? Buy it now!" Or maybe even a date where they keep saying, "Wanna date? We should date! Are we dating yet?"
What we really want is to be sold an experience, an idea or a feeling. And the best way to do it, is sometimes to not even mention the product we are selling. It can be a tricky part to marketing. It's not about a quick cash grab, but keeping your prospects around and committed. Sometimes the best way to do that is shifting the focus... and here is how.
1. Support other artists
Sharing the music, upcoming news and exciting projects of others in your community is a smart move. Being authentic is not about preaching that you support others, but actually doing it. Going to the shows, buying the albums and sharing the news of a new release that you're totally digging....
2. Talk about non-music related stuff
Everyone knows you're an artist, but they can also relate to stuff like food, various activities and even strong political views. You are allowed to have more then one side to your brand. Maybe you are a fun-loving human rights activists getting involved with a fundraiser in your community that adores her dog and loves cross training.
People love to find reliable situations with the brands they enjoy and even just find out about the person behind the music. TV shows have made a pretty penny showing the behind the scenes of celebrity lives. At least this way you have the control of what you share, and it doesn't mean sharing every life event in the moment under any emotional reaction. A well thought out post is the safer way to share...
3. Share information
Whether it is something helpful anyone can use, or articles and tips for other people in your community, if people know you are the go-to person with a certain topic that interests them, they will frequent your page and website... [continue reading]
About Digital DJ Tips: Featuring news, reviews, show reports, and tutorials, Digital DJ Tips is one of the most-read DJ tech websites in the world, with over 60,000 students on its paid and free DJ courses.
Gear Corner: Pioneer CDJ-2000NXS2
Without doubt one of the most popular pieces of DJ gear at Winter NAMM, the new Pioneer CDJ-2000NXS2 media player suggested only incremental improvements over previous CDJ generations on our first fly-by. A more lingering look, post-show, provided a much different story, not the least of which was a long overdue support of hi-res audio files, a host of finely tuned features, and unprecedented levels of control.
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List price: $2699.00. Now available for pre-orders at $2199.00
For a complete overview, detailed specs and additional videos visit pioneerdj.com
Success Coach Stacy Zemon: Influence
Being an influencer carries many advantages. It can drum up publicity for your DJ service, attract even more clients and demonstrate your proficiency. When people want to book a DJ they will trust that your company is the best choice for them because you know what you're talking about. The benefits are numerous.
Here are six ways that you can establish your industry influencer status.
1. Create videos
Videos are a good way to show who you are and add a personal touch to your business. In videos, you should go on camera and talk about a topic that your wedding clients might be interested in. You can also showcase products you're currently offering such as uplighting or photobooths. You'll also want to keep your video short, because most users don't want to watch more than 3 minutes' worth of content. [continue reading]
Disc Jockey News's John Young:
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Video of the Month: Tim Hartford
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