DMX Intelligent Lighting
A beginner’s guide...

There are two things you need to know about intelligent lighting...

Thing 1: Intelligent lighting refers to stage lighting that has automated abilities beyond those of traditional, stationary illumination. In the right hands, using DMX programming, intelligent lighting can produce incredibly sophisticated effects that give your show the stamp of a cutting-edge professional.

Thing 2:  Intelligent lighting isn’t as smart as it thinks it is. Just ask DMX guru Ben Stowe, president of NLFX Professional; we did...

PO: Ben: DMX lighting is complicated and costly. Go...

Stowe: I have a friend who uses DMX to program his coffeepot; you can buy a DMX-controlled light now for $30-$40.00; the barriers are gone. Today anyone can easily program a show, or have someone program it for them, that is choreographed to perfectly capture the emotions of the music -- the lights drop when they’re supposed to drop; the colors change to reflect the mood we’re evoking; that’s what stage lighting is all about:  It’s about fully experiencing the music.

PO: And you don’t need a degree to do that?

Stowe: Have you ever thought about what you’re doing when you drive a car? You’re driving a device that weights thousands of pounds at tremendous rates of speed, but do you really need an intimate knowledge of an internal combustion engine to do it? Same thing: DMX makes the complex simple.

PO: How simple?

Stowe: I see it at every seminar I host: Once you give people a basic understanding of how DMX interconnects and how the software relays information to the lights, they can’t believe that’s all there is to it.  The software does all the heavy lifting. 

PO: You’ve produced a DVD that distills intelligent lighting down to its basics...

Stowe: We have, with the emphasis on lighting. We want to help people understand what lighting really is. We start out with an interview with a psychologist and a physiologist about the nature of lighting – how it makes us feel, how it affects our mood and behavior; there’s lots of great information in that first chapter alone. We also talk with a variety of experts about the physical properties of light, color temperature scale, RGB color mixing, marketing, and hit on some tips and tricks for effective light design --

PO: Which is what it all boils down to, doesn’t it? Good lighting design...

Stowe: That’s the creative side of it, yes. And we certainly cover that with real-world advice from experts like lighting designer Barry Nelson. In essence, what we’re providing with our DVD are the tools to unleash your creativity.

PO: All for $29.00? Small price to pay before you drop hundreds or even thousands on a light show...

Stowe: Yes. You can go to and from there you can follow a link to the various vendors who offer our DVD.

PO: Can we call on you for future geekery?

Stowe: Sure. But you don’t need to know that there’s a start bit and a two stop bits and eleven data bits or that there’s a 200 millivolt difference between a 0 and a 1. You want red, you click on red; the computer does the rest. The important thing is to dive in and see what DMX can do for you.

For a preview of Ben’s Pro Academy Event Lighting DVD, visit

About Ben Stowe:

BenBen is the founder and President of NLFX Professional, a leading supplier of sound, lighting and video systems. He holds a Minnesota electrical license, and his AV installs have been featured in numerous trade magazines. His passion for education led to many certifications and accreditations, including the widely-recognized InfoComm CTS. Ben created the ProAcademy educational sessions, which focus on understanding of AV technologies. He has done numerous technical writings, lectures, presentations, as well as research and development assistance with a number of manufacturers. Ben is also a regular contributor to industry magazines in the United States and Europe. These presentations led to the production of the ProAcademy Series of DVDs. Ben can be reached at SERIOUS inquiries only, please

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Promo Only 2006 vol 2

New On DVD & DFF - Best of 2006 Volume 2

We’ve got more chart-topping pop, hip-hop, rock, and dance classic on tap on our new Best of 2006 Volume 2 – including some exclusive remixes and clean-edits that can only be called “must-haves.”

Tracklistings include: Who Knew, Pink; Waiting On The World To Change, John Mayer; Like That, The Black Eyed Peas f/Q-Tip, Talib Kweli, Cee-lo & John Legend;Life Is A Highway, Rascal Flatts; Touch It (Remix), Busta Rhymes f.Mary J. Blige, Rah Digga, Missy Elliott, Lloyd Banks, Papoose & DMX; and Hung Up, Madonna and more!

Best of 2006v2 is available on DVD and DFF (digital file format/MPEG4) data disc.

To order your copy today call 407-331-3600 or click

Got requests? Your feedback on what video content you need for your venue/events is not only appreciated but very important to our programmers. Please email us at to request older material and at for newer releases you feel are relevant.

For more information on our Hot Video Classics and Specialty dvds, call 407-331-3600 or click here to email Customer Service today!

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Traktor Kontrol S4 DJ Controller The Traktor Kontrol S4 DJ Controller
Better integration. Better performance.

Critics have already been quick to dismiss the new Traktor Kontrol S4 as NI’s answer to Serato’s ITCH, which is true enough; but not the whole truth.

The Kontrol S4 is a 4-channel controller, designed to professional specs; but that’s where the similarities end. Unlike other controllers, the S4 comes with dedicated software that includes the full feature-set of Traktor Pro, making for air-tight integration that brings the S4 more in line with something like the Pioneer CDJ. The S4 also offers a built-in sound card, based on NI’s most excellent Audio 4DJ, placing it another notch above its MIDI-only brethren.

The big deal here is the easy access the S4 provides to its groundbreaking sample deck and loop recorder, which clearly takes performance DJing to an entirely new level.
Seeing is believing...

Features at a glance...

  • Highly integrated 4-deck TRAKTOR controller and flagship software, all built by the same team
  • Plug & play - all you need to start mixing is your computer and MP3s
  • Hardware: 4-channel mixer with ergonomic layout, 2 high-res touch-sensitive jog wheels
  • Built-in high-end 24-bit/96kHz low-latency audio interface with Cirrus Logic® AD/DA converters and MIDI I/O
  • 2 analog inputs with phono and mic preamps for hooking up turntables, CD players or external audio gear; RCA mic in, balanced 1/4" TRS and unbalanced RCA master out
  • Software: TRAKTOR PRO S4 - pro features, supreme usability; features 4-deck mixing and effects, plus all-new Sample Decks and a powerful Loop Recorder
  • Industry-leading TRAKTOR engine ensures perfect sync and tight mixing - timecode control option coming soon!
  • 2 customizable FX sections with over 25 performance effects for adding your own trademark sound
  • Powerful MP3 management with iTunes® integration and iPod® compatibility Intuitive design, ready-made sample content and tutorial videos make it easy for new users to get started

The game-changing Traktor Kontrol S4 is coming November 1st. Priced at or around $999.00.

Additional information on TRAKTOR KONTROL S4 is available at

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Stevie Nicks Icon Spotlight
Taking Stevie Nicks for a spin

There are those artists who inspire the DJ community. And there is Stevie Nicks, the voice that launched a thousand remixes.

Stephanie Nicks was born May 26, 1948, in Phoenix, AZ. The granddaughter of a frustrated country singer, she began performing at the age of four, singing at the tavern owned by her parents. Nicks began writing songs in her mid-teens, and joined her first group while attending high school in California. During her senior year, Nicks met fellow student Lindsey Buckingham, with whom she formed the band Fritz. Between 1968 and 1971, the group became a popular attraction on the West Coast music scene, opening for Jimi Hendrix, Janis Joplin, and Creedence Clearwater Revival. Ultimately, tensions arose over the attention paid to Nicks' pouty allure, and Fritz disbanded. Buckingham remained her partner, however, and soon became her lover as well.

After moving to Los Angeles, the duo recorded their 1973 debut LP, Buckingham Nicks. Despite a cover which featured the couple nude (or perhaps because of it), the album flopped; it did, however, catch the attention of Fleetwood Mac, who invited Buckingham and Nicks to join their ranks in 1974. In short order, the revitalized group’s LP Fleetwood Mac topped the charts in 1975; its follow-up, 1977's Rumours, sold over 17 million copies and stood for some years as the best-selling album of all time.

A quick Google search shows Nick’s-penned hits Dreams, Rhiannon, Gypsy, Stop Draggin' My Heart Around (a duet with Tom Petty & the Heartbreakers), Leather and Lace (a duet with Don Henley), Edge of Seventeen (Just Like the White Winged Dove), Stand Back, and Talk to Me continue to inspire an armada of remixers today, including such luminary DJ/producers as Deep Dish, Dave Aude, Dean Coleman, Morgan Page, and Tracy Young, all of whom have added a touch of their brush to her work.

Which brings us to this month’s icon throw-down...

Are You Ready to Take Stevie Nicks for a Spin?

We’d like to hear your Stevie Nicks remix.

What’s in it for you? Well, exposure to be sure (we’ll be plugging your name and mix in our January 2011 eNewsletter) and the bragging rights that go with topping our list of entries.

Our winning remixer will also take home a full year of CD or DVD service plus one Specialty DVD (may we suggest a copy of Promo Only Remixes*?) to Promo Only, free...

Entries must be submitted no later than Friday, December 17, 2010. Submissions must be original remixes and can be submitted as MP3, AAC, WAV, or M4A to 

Join us this month as we celebrate the art of the remix.

Looking for inspiration? You’ll find dozens of Nicks' mixes here!

And be sure to check out our personal favorite, the Tracy Takes You Home Mixshow version of Stand Back, as featured on PO Remixes*, by clicking here.

Game on.

Stuff our lawyers make us say: No subscription is required to enter the Take Stevie for a Spin Contest. Contest ends 12/17/2010.  Winner(s) will be announced on or after 1/15/2011. Promo Only and its subsidiaries are not responsible for incomplete, lost, late, scrambled or misdirected entries or other errors of any kind whether human, mechanical or electronic. Promo Only Inc. reserves the right to cancel or modify the contest if fraud destroys its integrity, at our sole discretion. All entries become the property of Promo Only Inc. and will not be returned or distributed. Acceptance of prize offered constitutes permission to use winner’s name and/or likeness for purposes of advertising, worldwide in perpetuity, without future compensation, unless prohibited by law. All submissions must be original remixes. All participants must have FUN preparing them.

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  Schools Marketing to Schools

Contrary to what you might think, school dance organizers don’t spend hours on end searching the Internet for the perfect DJ...

According to Matt Ryan, Pro Mobile DJs’ expert on this subject, “The organizer for dances and proms is usually a teacher, and planning takes place during the workday. Direct mail is one of the best tools mobile disc jockeys can use to market their services, and reach the decision maker at schools.”

CLICK HERE for the full story on

The Portal to the Disc Jockey Business eNewsletter is chock full of fresh information and valuable resources from nationally renowned DJ industry experts.

Log on to the home page and sign up for the eNewsletter. It will arrive in your inbox every month, and you'll get a chance to WIN FREE DJ STUFF too!

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  Headphone Graphic Introducing Promo Only Intro Edits!

The intros you want, the outros you need are now available as part of our weekly Express Audio series!

Intro Edits

Better beats. Better mixing.

For info call 407-331-3600 or click here to email Customer Service today!

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  Luminair App Luminair 2.0.3 - Wireless DMX control for iPhone and iPod Touch

Luminair is a revolutionary DMX lighting control software that allows you to wirelessly control lighting fixtures, dimmers, consoles, and media servers all via Wi-Fi connection. Luminair works by transmitting and receiving DMX data using the Art-Net protocol, so it's out-of-the-box compatible with lots of existing gear on the market and works great for controlling color-mixable LED fixtures, studio lighting, moving lights, and any other DMX enabled equipment.

Tricked-out features include...

  • An eye-catching user interface and powerful touch-optimized controls that take you through every step of the application.
  • Wide-fader controls
  • Large trigger buttons
  • X/Y controls with accelerometer support
  • And easy touch-based channel assignment

Use Luminair as your ultimate remote tool, for advanced architectural lighting, or simply as the centerpiece of your DMX lighting rig.

For more Luminair info, visit

Available at the Apple Store for $99.00.

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The Hitlist -- Find all the hottest top 40, hip-hop, country, rock, dance and Latin hits -- and where they appear on your Promo Only series --[click here]

**EDITORS NOTE** The current Hitlist may still be in the process of being compiled so please check back if the one shown is not the most current.

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Useless Information! - Fun facts, trivia, or just plain silly stuff!

Golden Raspberry Awards for Worst Film, Worst Actor & Worst Actress !

It's amazing most of them you can still catch on marathon-run on late night TV!!

  • 2010 - This week: Jackass 3-D
  • 2009 - Transformers: Revenge Of The Fallen
    All 3 Jonas Brothers [JONAS BROTHERS: THE 3-D EXPERIENCE],
    Sandra Bullock [ALL ABOUT STEVE]
  • 2008 - The Love Guru
    Mike Myers [THE LOVE GURU],
  • 2007 - I Know Who Killed Me
    Eddie Murphy [NORBIT],
    Lindsay Lohan [I KNOW WHO KILLED ME]
  • 2006 - Basic Intinct 2
    Marlon & Shawn Wayans [LITTLE MAN],
    Sharon Stone [BASIC INSTINCT 2]
  • 2005 - Dirty Love
    Jenny McCarthy [DIRTY LOVE]
  • 2004 - Catwoman
    George W. Bush [FAHRENHEIT 9-11],
    Halle Berry [CATWOMAN]
  • 2003 - Gigli
    Jennifer Lopez [GIGLI]
  • 2002 - Swept Away
    Robert Benigni [PINOCCHIO],
    (TIE) - Madonna [SWEPT AWAY] & Britney Spears [CROSSROADS]
  • 2001 - Freddy Got Fingered
    Mariah Carey [GLITTER]
  • 2000 - Battlefield Earth
    John Travolta [BATTLEFIELD EARTH],
  • 1999 - Wild Wild West
    Adam Sandler [BIG DADDY],
    Heather Donahue [THE BLAIR WITCH PROJECT]
  • 1998 - Burn Hollywood Burn
    The Spice Girls [SPICE WORLD]
  • 1997 - The Postman
    Kevin Costner [THE POSTMAN],
    Demi Moore [G.I. JANE]
  • 1996 - Striptease
  • 1995 - Showgirls
    Pauly Shore [JURY DUTY],
    Elizabeth Berkley [SHOWGIRLS]
  • 1994 - Color of Night
    Kevin Costner [WYATT EARP],
  • 1993 - Indecent Proposal
    Burt Reynolds [COP AND A HALF],
    Madonna [Body of Evidence]
  • 1992 - Shining Through
    Sylvester Stallone [STOP! OR MY MOM WILL SHOOT],
  • 1991 - Hudson Hawk,
    Sean Young [A KISS BEFORE DYING]
  • 1990 - TIE = Adventures of Ford Fairlane & Ghosts Can't Do It
    Bo Derek [GHOSTS CAN'T DO IT]
  • 1989 - Star Trek 5
    William Shatner [STAR TREK 5],
    Heather Locklear [RETURN OF THE SWAMP THING]
  • 1988 - Cocktail
    Sylvester Stallone [RAMBO III],
    Liza Minnelli [ARTHUR 2: ON THE ROCKS & RENT-A-COP]
  • 1987 - Leonard Part 6
    Bill Cosby [LEONARD PART 6],
    Madonna [WHO'S THAT GIRL]
  • 1986 - TIE = Howard The Duck & Under The Cherry Moon
  • 1985 - Rambo First Blood Part II
    Sylvester Stallone [RAMBO FIRST BLOOD & ROCKY IV],
  • 1984 - Bolero
    Sylvester Stallone [RHINESTONE],
    Bo Derek [BOLERO]
  • 1983 - The Lonely Lady
    Christopher Atkins [A NIGHT IN HEAVEN],
    Pia Zadora [THE LONELY LADY]
  • 1982 - Inchon!
    Laurence Olivier [INCHON!],
    Pia Zadora [BUTTERFLY]
  • 1981 - Mommie Dearest
    Klinton Spillsbury [LEGEND OF THE LONE RANGER],
    Bo Derek [TARZAN, THE APE MAN]
  • 1980 - Can't Stop The Music
    Neil Diamond [THE JAZZ SINGER],
    Brooke Shields [THE BLUE LAGOON]

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