Promo Only Atlantic City Artists
The Stars are coming out for the Promo Only/Pioneer Atlantic City Showcase
It's a night of legends and legends in the making.

We're speaking, of course, of the annual Promo Only/Pioneer Atlantic City Showcase, a star-studded evening of entertainment that celebrates the bond between artist and DJ with intimate performances from the top acts of today and tomorrow.

Previous showcases have seen the likes of Akon, Lady Gaga, Pitbull, Iyaz, and Jason Derulo perform live before a capacity crowd of industry insiders, and set the standard in customer appreciation as Promo Only rolls out the red carpet for this must-attend event free of charge.

This year we’re very pleased to welcome the following artists to our Showcase stage…

They are (with more to be announced):

Mike Posner • Kelly Rowland • Shaggy • Salt N Pepa • Judy Torres
Alexis Jordan • Auburn • Jessica Jarrell • Jump Smokers
Kaci Battaglia • Tiffany Dunn • Tino Coury • DJ 2nd Nature • DVDJ Unique • DJ Kris P

The Promo Only/Pioneer Showcase
Tuesday, August 17th 2010.
Doors open at 8:30pm. Performances run from 9pm - 2am.
Hosted by Promo Only/Pioneer at The House of Blues/The Showboat, Atlantic City.
Admission is free to all International Expo attendees.

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Promo Only DFF Logos
Our DFF discs love you.
And you'll love our digital file formats right back

Zeroes and ones aren't exactly Xs and Os, but there's a lot to be said for the warm fuzzy feeling our Digital File Formats offer.

Take our new Express Audio, for example. Express Audio rounds up over 25 of the newest top 40, hip-hop, rhythm, rock, country and dance releases onto a single data disc and serves them up weekly, ready for instant transfer to your hard drive – with no sacrifice in audio quality.

Express Audio's content comes to you as Apple Lossless files stored within an MP4 container with the filename extension .m4a. This is not a variant of AAC (which is a lossy format), but a distinct lossless format similar to other lossless formats such as WAV and FLAC.

Any current iPod can play Apple Lossless-encoded files, as can Serato, Virtual DJ, Numark Cue and a host of other top-shelf DJ software packages.

.m4a does not utilize any digital rights management (DRM) and provides CD-quality audio files roughly 40% to 60% the size of the originals, depending on the dynamics and duration of each track.

You'll also appreciate the speed at which .m4a can be loaded to laptop, and the peace of mind that comes with knowing that you have a physical back-up of your content should your hard-drive fall on hard times.

If a data disc could give you a hug, it'd be wearing our Promo Only logo.

Similarly, Express Video provides cutting-edge content each week ready to go from mailbox to laptop at the speed of drag-and-drop.

As with Express Audio, some two dozen new releases are featured with each weekly copy of Express Video. Genres include top 40, hip-hop, rock, dance and country, and are delivered as tagged (artist, title, BPM, etc.) MPEG4 files encoded at H.264 to ensure the highest quality.

You'll find H.264's nearly lossless encoding at work in everything from low bit-rate Internet streaming applications to HDTV broadcast and Digital Cinema applications, thanks to its high-quality and bit-rate savings of 50% or more (when compared to MPEG2). Both the Blu-ray Disc and HD DVD formats support the H.264 video compression format, as do Serato, Virtual DJ, Numark Cue and more than likely the video software you're using right now.

WARNING --there's a smile at the end of this sentence: Subscribe to Express Video today and you'll never, EVER rip and tag music video again (or worry about not having a high-quality backup on hand).

Weekly delivery. All the newest releases.  Tagged files ready for drag-and-drop to your laptop. Monthly billing. And yes, our line of Hot Video Classics and other specialty discs are available as DFF discs, too.

Also available on DFF – Hot Video, Club Video (new!) and Urban Video (new!)

DFF.  What's not to love?


Promo Only DFF
No ripping. No Tagging. No Kidding.

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Promo Only Remixes* Music Videos

Promo Only Remixes* gives a decades-deep collection of dance floor favorites and new spin -- and you a unique edge. Supercharge your set with these exclusive dance remixes today.

Tracklistings include: Just Dance, Lady GaGa (HCCR's Bambossa Main Mix); Jump Around, House Of Pain (Jason Nevins 2000 Club Edit); Get Ur Freak On, Missy Elliot (Bastone & Bernstein Club Edit); S.O.S., Rihanna (Chris Cox Club Edit); Stand Back, Stevie Nicks (Tracy Takes You Home Mixshow); and Everytime We Touch, Cascada (Original Edit). For complete listings click here.
NOTE: Available as DVD and DFF (drag & drop MPEG4!)

Your feedback on what video content you need for your venue/events is not only appreciated but very important to our programmers. Please email us at to request older material and at for newer releases you feel are relevant.

For more information on our Hot Video Classics and Specialty dvds, call 407-331-3600 or click here to email Customer Service today!

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You Tube You too can YouTube Part 2
Editing and Publishing Your Music Video

There was a time when sharing your mad mix skillz online meant posting an MP3. Today, it's all about the video. Having looked last month at the dos and don'ts of making a video suitable for YouTube and its worldwide audience, we thought we'd wrap things up with a few time-saving tips on how you can spin your new video into viral gold.

Never underestimate the power of editing. Just trimming the beginning and end of your video will set you apart from the bajillions of amateur videos that litter YouTube – viewers don't want or need to see you turning on and off the camera. Windows Movie Maker (PC) and iMovie (Mac) can lend a hand with basic edits, while more-powerful programs like Premier or Final Cut offer more features (support for multiple cameras and special effects) that can lend a more polished look. Just remember -- the more powerful the software the steeper the learning curve.

If you're using a web cam, publishing video to YouTube is cake. Once you sign up for a free account you can go to and record directly to YouTube with a couple of clicks. Posting non-web cam content is also simple, but takes a little more time...

After logging in to your YouTube account, you'll find a page that allows you to upload a video file, provide a title, and add other info about your video. Depending on the length and quality of your video (which determines the size of your file) and the speed of your Internet connection, uploading a video can take from a few hours to hell freezes over; and YouTube may be even longer encoding and posting your video, which is why we recommend you leave your video in its original resolution (image size). 1,080p (1920 x 1080 pixels) or 720p (1,280 x 780 pixels) are currently the best choice for YouTube and provide the highest quality. YouTube also recommends the H.264 format, which comes standard on most new cameras.

You'll find some video-editing programs have presets that are designed for YouTube, and many can post directly to YouTube. For a look at suggested software and formats, hit YouTube's help section.

To sum up, you'll get the best results by uploading the highest quality video you can while staying below YouTube's 2 GB file-size budget.

Worth knowing: Keep in mind that you can't edit or replace your video once it's on YouTube. You can delete it and upload it again, but you'll lose any comments, ratings and viewer counts you've earned. So before you get rolling we suggest you upload a test video or two. Mark them as private or share them with a list of friends first, before the rest of the world tunes in. Tweak as needed.

The world's gone video. And the world goes to YouTube for its video. Be there when opportunity comes knocking.

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Novation Dicer
Novation Dicer USB DJ MIDI Controller
Changing the way Digital DJs roll

Just when you thought you knew what cool is along comes the new Novation Dicer, a performance controller designed specifically to handle the cue and looping features of Serato Scratch Live – and look good doing it.

Mount Dicer on the corner of your turntable, CDJ or laptop, and instant control of Cue-Point, Loop Roll and Auto-Loop features are literally at your fingertips. No more reaching for the computer.

Multi-color backlit soft-touch ‘dice' buttons provide real-time visual feedback from your software, and are so small and rugged that they can be dropped into your gig bag at the end of the night oops-free. Battle-style or standard, Dicer fits ergonomically into any turntable setup. Dicer mounts into the 45 RPM-adaptor hole on a Technics 1200-series turntable or on to any flat surface using Novation's removable DJ putty.

A pair of Dicers requires just one USB socket; an included mini-jack cable provides data connection and bus power to the second unit. Additionally, Dicers are fully-assignable MIDI controllers able to control any software, including Tracktor Scratch Pro, and can be used straight out of the box on a Mac or PC without installing any custom drivers or additional software. Up to 60 MIDI assignments can be made, making controlling everything from plug-ins to software samplers and instruments a snap. 

Street price for the pair – S99.00

Dicer: The freedom to create.

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Artists to Watch…
Peter Merry has plenty to be happy about. And so can you.
Peter Merry How many mobile entertainers can say that they earn $5,000 for a wedding reception?  Peter Merry can.  Since 2006 his standard fee for wedding services for a prime Saturday date has been $5,000 for a reception only, and $5,900 with ceremony coverage. Peter works solo with two to four speakers and no lights or props. He books about twenty-five weddings a year, plus two or three other types of events.  Peter's clients consistently tell him that they have received far more value than his services cost. 

Want to know the secrets to how he gets top dollar for his gigs?  CLICK HERE for the full story on ProMobileDJ.comThe blog savvy DJs visit every day to increase their know-how and income. 

Sign up on the home page for their monthly newsletter and you'll get a FREE Success Contract and a chance to WIN FREE DJ STUFF too.

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nothing between you and creativity

As you might imagine, given the recent advent of Apple's iPad, there has been a deluge of DJs and app developers eager to explore the possibilities; and they appear to be endless.

High on our ooh/ahh meter this month is GrooveMaker, a seriously fun app that allows you to automatically remix the hundreds of hip-hop, dance and and d'n'b loops offered, on 8 available tracks, in virtually limitless ways, all with one touch.

Everything in GrooveMaker is done in real-time, without ever having to stop the music. Add, remove, and replace single or multiple loops as you listen, with no break to your creative flow.

Composing is as easy as drag and drop. Pick a beat. Add a bass riff. Spice it up with melodic and rhythmic lines, leads, pads or effect loops. Browse millions of grooves with one touch and pick the ones you like. Change tempo on the fly without stopping the music. Then save it all as a new remix and export it to your Mac/PC.

Available for download for $9.99, per genre.

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The Hitlist -- Find all the hottest top 40, hip-hop, country, rock, dance and Latin hits -- and where they appear on your Promo Only series -- [click here]

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Useless Information! - Fun facts, trivia, or just plain silly stuff!

Pure Trivia!
  • "Trivia" was a Roman goddess to whom sacrifices were offered at crossroads. Because travelers often engaged in idle gossip at crossroads, Trivia's name (referring to 3 roads coming together) came to be associated with the sort of information exchanged in such places...
  • Donald Duck's middle name is Fauntleroy. Quackmore Duck is the name of Donald Duck's father.
  • 82% of the Beatles music was about love.
  • Babe Ruth hit his last home run ever, in an 11-7 loss to the Pittsburgh Pirates while playing for the Boston Braves on May 25, 1936. It came in the 7th inning off of Guy Bush. The home run, Ruth's 3rd of the day, ended Bush's day. He was removed from the game after that pitch. Joe Dimaggio's first ever Major League home run came in the 1st inning off of Philadelphia Athletics pitcher George Turbeville on May 10, 1936. The Yankees won 7-2.
  • Every time Beethoven sat down to write music, he poured ice water over his head.
  • Venetian Blinds were invented in Japan.
  • Alfred Hitchcock didn't have a belly button. It was eliminated when he was sewn up after a surgery.
  • Windmills turn counter clockwise.
  • The NIKE SWOOSH was invented by Caroline Davidson back in 1971. She was paid $35 for making the swoosh.
  • The name of the character behind bars in Monopoly is "Jake the Jailbird".
  • Half the world's population has seen at least one James Bond movie.
  • Naturalists use marshmallows to lure alligators out of swamps.
  • 20% of all road accidents in Sweden involve an Elk.
  • M&M's were developed so that soldiers could eat chocolate without getting their fingers sticky.
  • 50% of Americans live within 50 miles of their birthplace.
  • The first time women and men used separate toilets in public was in 1739 at a Paris ball.
  • Ice Cream cones were first served at the 1904 World's Fair in St. Louis.
  • Dubbed laughter was used on American TV for the first time on September 9, 1950 on the Hank McCune show.
  • The first toliet tank seen on American TV was on Leave It To Beaver.
  • Dr. W. S. Halstead was the first surgeon to use rubber gloves in 1890.
  • The first sport to have a world championship was billiards, in 1873.
  • The first couple to be shown in bed together on U.S. primetime TV was Fred and Wilma Flintstone.
  • John Lennon's first girlfriend's name was Thelma Pickles.
  • The first product to have a bar code was Wrigley's gum.
  • Sugar was first added to chewing gum in 1869--- by a dentist!
  • Whoopi Goldberg acquired her first name because she had a problem with flatulence.
  • Beethovens' 5th was the first symphony to include trombones.
  • People who smoke have 10 times as many wrinkles as people who don't!
  • What's the fastest moving muscle in the human body? The one that opens and closes your eyelids!
  • Human hearing is less sharp after eating too much....
  • To keep from sinking in quicksand, lie on your back and raise your legs slowly....

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